Three Cheers Pub Co is slashing drinks prices to what they were in 2003 to celebrate the pub chain’s 20th anniversary, with a glass of Prosecco costing £3 and a draught beer coming in at just £3.50.
The London-based pub company, responsible for nine venues across the capital including The Bedford in Balham and The Avalon in Clapham, is set to host 20 hour-long “micro parties”.
Prosecco by the glass will be served for £3, with draught beers costing £3.50 a pint. House wine will be £3 for a 175ml glass, and a house spirit and mixer will be £3.80. On the list of cocktails are a Moscow Mule and Cosmopolitan, priced at £5.
Three Cheers Pub Co will be announcing the timings of the flash sales 24 hours in advance via social media channels (@threecheerspubs), and the events will take place simultaneously at all pubs throughout June, July and August, in conjunction with all their birthday celebrations.
Three Cheers Pub Co is owned by school friends Tom Peake, Mark Reynolds and Nick Fox. The trio opened The Abbeville in Clapham, their first pub, in 2003. At the time the company employed 16 staff. Burgers and fish and chips were the pub’s biggest sellers on the menu, and its most popular drinks included Fosters, John Smith’s Extra Smooth, Stella, Smirnoff Ice & Australian Chardonnay.
Twenty years on, the trio of friends now own nine pubs and employ 240 people. Former favourites to order at the bar have been replaced by Peroni, Moretti, New Zealand Sauvignon Blanc and Provence rosé, but food orders have remained the same, the group has said.
Along with its flash sales, Three Cheers Pub Co is offering customers a £20 three course menu to celebrate the anniversary. The deal will be available at all pubs, seven days a week, from June to August. Dishes will vary between pubs and throughout the seasons.
Locals will also receive a £20 voucher through their letter box which can be used throughout the summer of celebrations.
In other news, street artist Banksy is reported to have bought an historic pub in a village near Glastonbury for £1 million. Read more on that story here.
This article was originally published by the drinks business and has been shared with permission.