Inflation burns bigger hole in women’s pockets, survey finds

Drizly has published its fifth annual Consumer Trend Report, revealing that women in the US are feeling the effects of inflation when going out to bars and restaurants more strongly than men.

Inflation burns bigger hole in women's pockets, survey finds

Drizly, a beverage alcohol e-commerce platform owned by Uber, released its trend report in May based on a survey conducted among a sample of over 1,001 US adults, aged 21 and older.

The report revealed that nearly 60% of female respondents said that inflation has affected how often they go out to bars and restaurants, and how much they spend once there. Male respondents exhibited a 50:50 split, with half agreeing that inflation has had an impact on their visits to the on-trade.

Cost pressures are also causing a change in drinking habits across the board. Nearly one-in-four respondents said they will opt to drink at home more often in 2023 than at bars and restaurants.

A quarter (26%) also said they plan to spend more on drinks for at-home consumption this year versus on-premise, and one-in-five will be “self-bartending” more in 2023 compared to 2022.

Shoppers are also more likely to be swayed in their shopping habits by friends and bartenders than by celebrities and influencers online. When looking to try new beer, wine or spirit brands, shoppers are most influenced by recommendations from people they know, like friends and family (57%), or bartenders (25%).

Consumers said they were significantly less swayed by social media ads (14%), influencers (8%), or celebrity endorsements (6%).

Unique (55%) and sustainable packaging (34%) holds the most influence on Gen Z drinkers, while millennials prefer to shop brands that are local, small, or family owned (40%).

Liz Paquette, Drizly’s head of consumer insights, said of the results: “This year’s report found adult beverage consumers adapting to a post-pandemic world, while experiencing the impacts of inflation. As consumers opt to drink out less, we are seeing a return to ‘self-bartending,’ the hosting of gatherings at home and an emphasis on gifting for the big holidays instead of the small moments.

“And overall, this survey, along with purchase patterns on Drizly, found that consumer preferences are changing when it comes to beer, wine, and spirits — more Americans, especially Gen Z and millennials, are gravitating towards zero-proof options, ready-to-drink cocktails are expanding beyond summertime, and red wine is becoming increasingly popular for the warmer months.”

Leave your reply

Most Recent Stories

Oxeye chef joins Monica Galetti's Mere

Sven-Hanson Britt, the chef and founder of the recently-closed Oxeye, has been announced as the new head chef of Monica Galetti's Mere in Fitzrovia.

WLC Eats: Restaurant Andrew Fairlie

Douglas Blyde pays a visit to the late chef Andrew Fairlie's eponymous restaurant, "set deep within the palace that is Gleneagles". While there, he delves into the differing mark-ups on the wine list, and sees if the "big classic" main on the menu lives up to its big reputation.

Snoop Dogg visits Conor McGregor's Dublin pub

Calvin Cordozar Broadus Jr., better known as the rapper Snoop Dogg, received a rapturous reception at The Black Forge Inn, the Dublin pub owned by mixed martial artist Conor McGregor.

Police called over SG$938 chilli crab charge

A group of Japanese tourists dining at a restaurant in Singapore were so horrified to discover that they had been charged SG$938 (£562) for their order of chilli crab that they called the police.

Oktoberfest waitress carrying more than a dozen beers goes viral

A video of a waitress in Munich has gone viral on TikTok after it showed her carrying more than a dozen steins of beer at the same time.

Most Recent Stories

Oxeye chef joins Monica Galetti's Mere

Sven-Hanson Britt, the chef and founder of the recently-closed Oxeye, has been announced as the new head chef of Monica Galetti's Mere in Fitzrovia.

WLC Eats: Restaurant Andrew Fairlie

Douglas Blyde pays a visit to the late chef Andrew Fairlie's eponymous restaurant, "set deep within the palace that is Gleneagles". While there, he delves into the differing mark-ups on the wine list, and sees if the "big classic" main on the menu lives up to its big reputation.

Snoop Dogg visits Conor McGregor's Dublin pub

Calvin Cordozar Broadus Jr., better known as the rapper Snoop Dogg, received a rapturous reception at The Black Forge Inn, the Dublin pub owned by mixed martial artist Conor McGregor.

Police called over SG$938 chilli crab charge

A group of Japanese tourists dining at a restaurant in Singapore were so horrified to discover that they had been charged SG$938 (£562) for their order of chilli crab that they called the police.

Oktoberfest waitress carrying more than a dozen beers goes viral

A video of a waitress in Munich has gone viral on TikTok after it showed her carrying more than a dozen steins of beer at the same time.