Off-menu cocktail club launches in London

If you’ve ever been stumped when trying to decided what to order from the bar, then a new travelling off-menu cocktail club may have a solution.

Off the Cuff, sponsored by drinks brand The Berry Company, will be popping up across London from 8 July. The first location to be announced is London Art House in Angel. Later locations are yet to be announced.

Over two-and-a-half hours, guests can discover drinks designed with their particular palate in mind. All they have to do is download an app, input their spirit preferences (a press release also notes that no- and low-alcohol options are available), other ingredients that are to their taste, and which drinks they like, and the app will develop a drink personalised for you. As technology does have some limits, the cocktail will be mixed by an attendant bartender.

An £85 ticket will get you three drinks, as well as canapés and live music.

Founder Asia Diaz said of this unconventional approach to mixology: “With the growing trend for unique and artfully presented cocktails, I wanted to create an event that brings a touch of indulgence and a sense of celebration to all of my guests. Through Off the Cuff, I hope to achieve just that.”

The data from customers’ usage of the app could well provide a highly up-to-date insight into the cocktail trends, offering an intriguing insight into what people are drinking today.

The cocktail configurations customers opt for may also hold up a mirror to the influence of social media on our taste preferences. Last year, searches for the Negroni Sbagliato increased five-fold after a clip of House of the Dragon actor Emma D’Arcy mispronouncing the fizzy Italian beverage’s name went viral.

This article was originally published by the drinks business and has been shared with permission.

Leave your reply

Most Recent Stories

Ketchup cocktail, anyone? Why bartenders are embracing alternative flavours

From Vegemite to Wagyu beef, are bartenders taking cocktail ingredients too far? Eloise Feilden finds out.

Patrick Schmitt MW: We don't drink wine just for intoxication

Patrick Schmitt MW explains that looking at only the public health and intoxication issues of alcohol misses one of the main reasons why we drink it.

How stingy are Brits when it comes to tipping?

The vast majority of British people would not pay a 20% tip at a restaurant, but younger diners are significantly more generous than older ones, according to a recent study.

Restaurant director to stand trial on spiking charge

Vikas Nath, director of the company that owns Michelin-starred Mayfair restaurant Benares, has pleaded not guilty to the charge of attempting to spike a woman's drink at a private members’ club in Mayfair.

Quarter of hospitality businesses run out of money

A quarter of hospitality businesses have no reserves and almost a third only have three months' worth of cash according to an alarming new joint survey by the UK's biggest trade associations representing the sector.

Most Recent Stories

Ketchup cocktail, anyone? Why bartenders are embracing alternative flavours

From Vegemite to Wagyu beef, are bartenders taking cocktail ingredients too far? Eloise Feilden finds out.

Patrick Schmitt MW: We don't drink wine just for intoxication

Patrick Schmitt MW explains that looking at only the public health and intoxication issues of alcohol misses one of the main reasons why we drink it.

How stingy are Brits when it comes to tipping?

The vast majority of British people would not pay a 20% tip at a restaurant, but younger diners are significantly more generous than older ones, according to a recent study.

Restaurant director to stand trial on spiking charge

Vikas Nath, director of the company that owns Michelin-starred Mayfair restaurant Benares, has pleaded not guilty to the charge of attempting to spike a woman's drink at a private members’ club in Mayfair.

Quarter of hospitality businesses run out of money

A quarter of hospitality businesses have no reserves and almost a third only have three months' worth of cash according to an alarming new joint survey by the UK's biggest trade associations representing the sector.