A pub landlady who turned to OnlyFans to save her Huddersfield boozer is now set to launch her own beer range.
In a post on Instagram, the aptly-named Lauren Beers said that she has teamed up with a local brewery, and told db that more details on the ‘OnlyCans’ beer range would be released in August.
She said: “I’ve teamed up with a fantastic brewery to create a limited edition beer called ‘Lauren Juice’. I’ve gained inspiration from my favourite craft beer ‘Elvis Juice’ made by Brewdog. I’m so proud to put my name to a product that I cannot wait for you to try!
“The beer will be available on the brewery’s website in August – just in time for the FIFA Women’s World Cup”
Last year, Beers launched her OnlyFans page to keep open her pub in Huddersfield, following the rise in energy bills and the costs of running the establishment following the pandemic.
Closures
The news comes as crippling energy bills are forcing many pubs and breweries to close their doors.
Beers said: “I started OnlyFans in September to help pay the rising bills due to the energy crisis after being closed during the Covid lockdown. A lot of people have been asking if there is a target number- however we need continued support as the energy bills are still high, coupled with the cost of living crisis.
“We’re fighting to stay open, as the pub is a dying British tradition and we have staff who will lose jobs if we close.
“I’ve had a few followers message me to say they want to help me keep my pub open but they do not have an OnlyFans account – so I thought why not create a beer to get the word out which people can buy online and enjoy from anywhere in the world.”
Brewdog CEO James Watt reportedly said that a pint of Punk IPA beer would cost £27.50 if prices were put up in line with rising energy bills and a burger and chips would set people back “about £48.75” if prices matched the rising costs that businesses were currently absorbing..
As reported in db, AlixPartners and CGA’s latest hospitality market data revealed a decline of 1,611 hospitality premises over a three-month period (the fourth quarter) of 2022. This, the findings showed, is representative of how the UK hospitality sector has been forced into closure with a 1.6% contraction – equivalent to nearly 18 venue closures each day.
This article was originally published by the drinks business and has been shared with permission.
