Sussex sparkling wine producer Rathfinny Estate has launched a new marketing campaign to reinforce the brand’s premium on-trade position as it releases its 2019 vintages.
The digital campaign, titled Rathfinny & The Masters, was launched in October and will run until early 2024. It sees chefs and sommeliers from some of the most respected restaurants in the UK espousing the quality of Rathfinny’s traditional method sparkling wines.
Among those featured is Remi Cousins, head sommelier of Michel Roux Jr.’s Le Gavroche, which will permanently close in January 2024 after more than 50 years of trading. The restaurant, which holds two Michelin stars, has stocked Rathfinny since the release of the estate’s inaugural 2014 vintage and also hosted wine dinners for the brand. Cousins will be especially promoting the Blanc de Noirs 2019.
Another ‘Master’ in the campaign is Adam Smith, head chef and patron of the Michelin-starred restaurant Woven by Adam Smith in Coworth Park hotel, Berkshire. Smith’s contribution to the campaign focuses on how Rathfinny Rosé 2019 pairs well with food, such as his Cornish crab with preserved radish, nashi pear and Thai green sauce. He will also be collaborating with Rathfinny Estate’s executive chef Chris Bailey on an exclusive evening tasting menu event on 30 November at the vineyard’s restaurant Tasting Room.
Other figures involved in the campaign include two-Michelin-starred restaurant Da Terra’s chef patron Rafael Cagali and head sommelier Maria Boumpa, and Hayley Try Carreira of wine bar The Drop Dulwich
Rathfinny CEO and co-founder Mark Driver commented: “English Sparkling wine, including our Sussex wines, is now a must-have on the top wine lists and its appreciation of quality is getting stronger. Rathfinny has the ambition to be the trade’s favourite English Sparkling Wine and our new Master’s campaign is focused on celebrating our partners, who without them and their passion for wine, our new 2019 vintages would not be getting in front of so many adventurous connoisseurs.”