Flavoured gin
This was the year that gin blushed. The pink gin category has grown rapidly, with big players Gordon’s and Beefeater entering the ring. Latching on to the popularity of millennial pink, everyone from small producers to big brands are jumping on the pink gin bandwagon.
Over the last year, the gin category has seen high-profile big-brand flavoured gin launches, kicking off with Gordon’s Pink in September 2017. This was followed by Beefeater Pink in February 2018, Tanqueray’s Flor de Sevilla in April, Tanqueray Lovage in May, and a sour-cherry gin from Italian liqueur giant Luxardo this summer.
“The gin industry is booming and there is a real appetite for new and innovative expressions that offer consumers a different drinking experience,” said Sophie Gallois, managing director of The Gin Hub, who revealed that Beefeater Pink was being targeted at young millennials.
In July Aldi launched a gin by Scottish distiller McQueen that changes colour when tonic water is added, from sapphire blue to pale pink.
