Canned wine
Consumers are more ethically astute than ever, leading some drinks firms to think outside the bottle when packaging their products.
Around a quarter of all beer sold in the UK last year was in a canned format, making it not only recyclable, but also portable – an ideal option for picnics in the park or trips to the beach.
Wine, too, is getting a canned makeover in the UK. Waitrose launched its own range of canned wine in June in time for festival season, a move the retailer said was inspired by the 10% rise in sales of its 187ml bottles last year.
In May new drinks brand The Uncommon released the first English wine in a can – a lightly sparkling Bacchus using grapes grown in Surrey.
Across the pond, sales of canned wine are soaring in the US, with year-on-year sales currently up 43% as consumers become more open-minded to alternative packaging for wine.
