Frosé
We’ve had the brosé phenomenon of metrosexual men declaring their passion for pink wine, but this year it was all about ‘frosé’ in the UK.
The trend, which started out in America, sees pink wine turned into a boozy slush puppy by freezing rosé with lemon juice and sugar.
Keen to capitalise on the fad, this summer, which, if you cast you mind back, was an absolute scorcher, Waitrose started selling frosé popsicles by Provence producer Mirabeau, made in collaboration with frozen cocktail company Lic.
Priced at £2.99 a pop, the frozen treats contain 8% alcohol and are made with Mirabeau’s classic Côtes De Provence rosé, ia blend of Syrah, Grenache and Cinsault, and also contain strawberry essence.
The boozy lollies sold like hotcakes over the summer, and visits to the frosé recipe page on the Waitrose website are up 250% on last year.
