Pernod Ricard UK predicts ‘massive boom’ in on-trade sales

David Haworth, the head of Pernod Ricard UK, is expecting a “massive boom” in on-trade sales when restrictions on opening are eased.

Speaking in London today, he said he was “planning for a good summer in the on-trade” and that PRUK had retained  its full on-trade sales team throughout the Covid 19 crisis in readinesss for reopening.

In the half year to Christmas PRUK’s sales via e-commerce routes had grown by 138% but were still below 10% of its total trade, although continuing to grow fast. Mr Howarth said he believed that trend would continue to reflect the growing importance of the “hometainment” once lockdown is lifted.

He said he feared, however, that many on-trade outlets will not survive until then, noting that only 70% reopened during the late summer and early autumn easing of restrictions on licensed premises. “Some may reopen under other owners,” he predicted, but he believed that overall there would be a trend to larger outlets.

Leave your reply

Most Recent Stories

Old ski gondolas are being revamped as private dining rooms

A Colorado woman is revamping old ski gondolas to convert them into outdoor private dining spaces as a creative solution to socially-distant dining amid the coronavirus pandemic.

Amuse-bouches: The latest restaurant news bites

In restaurant news: Gordon Ramsay has a controversial chat with Chancellor Rishi Sunak, a new report states that hospitality venues are not significant areas of Covid transmission, and the Mayor of London announces a £5 million plan to help reopen restaurants. 

Three reasons why the UK Government should compensate the hospitality sector

A report released this week has highlighted three reasons why the UK Government should compensate the hospitality sector for losses incurred during the coronavirus pandemic.

Here are the real costs of Covid restrictions on UK hospitality and how to save the sector

Prepare for a shock as we reveal the real costs of Covid restrictions on UK hospitality, and what it will take to save the sector from "financial oblivion", following a just-released report. 

Jodie Kidd joins fight to save British pubs

British fashion model Jodie Kidd has joined the fight to save pubs from permanent closure by calling on the UK Chancellor Rishi Sunak to cut Beer Duty in the upcoming Budget on 3 March.

Most Recent Stories

Old ski gondolas are being revamped as private dining rooms

A Colorado woman is revamping old ski gondolas to convert them into outdoor private dining spaces as a creative solution to socially-distant dining amid the coronavirus pandemic.

Amuse-bouches: The latest restaurant news bites

In restaurant news: Gordon Ramsay has a controversial chat with Chancellor Rishi Sunak, a new report states that hospitality venues are not significant areas of Covid transmission, and the Mayor of London announces a £5 million plan to help reopen restaurants. 

Three reasons why the UK Government should compensate the hospitality sector

A report released this week has highlighted three reasons why the UK Government should compensate the hospitality sector for losses incurred during the coronavirus pandemic.

Here are the real costs of Covid restrictions on UK hospitality and how to save the sector

Prepare for a shock as we reveal the real costs of Covid restrictions on UK hospitality, and what it will take to save the sector from "financial oblivion", following a just-released report. 

Jodie Kidd joins fight to save British pubs

British fashion model Jodie Kidd has joined the fight to save pubs from permanent closure by calling on the UK Chancellor Rishi Sunak to cut Beer Duty in the upcoming Budget on 3 March.