Premium Californian wine brand extends Great British Chef partnership

Premium Californian brand Carnivor Wines has extended its partnership with food website Great British Chefs to offer food and wine enthusiasts special seasonal recipes that can be enjoyed with a glass of Carnivor.

Kicking off this month, the partnership will run throughout 2021, targeting consumers who appreciate the unique relationship between food and wine, while raising awareness of the Californian wine brand, which has been crafted to be enjoyed alongside red meat.

This Spring, Carnivor has worked with award-winning chef and supporter of Kentish produce, Scott Goss, to create two dishes that represent typically British flavours and complement the richness of the wines. It includes a BBQ recipe to inspire consumers as the BBQ season get underway, highlighting Carnivor as a great choice when indulging in your favourite red meat.

The Great British Chefs and Carnivor partnership will continue throughout the year, with the team working alongside another high-profile chef to create autumn and winter-inspired meat-based recipes to pair with their wines.

The partnership will be supported on social media, with competitions featuring on the Great British Chefs website and across Instagram, Twitter and Facebook.

The brand, which forms part of E&J Gallo Winery’s premium portfolio has seen it Zinfandel in particular go from strength to strength over the past twelve months, becoming the UK’s no 1 Zinfandel, with revenues up an impressive 47% during 2020.

Carnivor Zinfandel and Carnivor Cabernet Sauvignon wines are available from wholesalers nationwide (RRP £9.50).

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