Moët opens French cinema in Selfridges to promote pink Champagne

Moët Hennessy has unveiled a French cinema themed area in London department store Selfridges to promote pink Champagnes and rosés from its portfolio.

Called Rosé Lumière, the structure comprises a shop and bar that sells and serves pink drinks from Veuve Clicquot, Moët & Chandon, Ruinart and Château d’Esclans.

The area will also serve as a space for hosting “educational experiences” such as tasting flights and cocktail masterclasses with mixologists.

The design is art deco in style, with neon signs and classic cinema-style trailer hoardings “presenting the starring roles of each rosé wine as film titles”, according to Moët Hennessy, who noted that the aim of the installation was to “to inspire and guide guests in their choices”.

Rosé Lumière was officially unveiled on Monday this week and will run at Selfridges until June this year, with opening times from 10am to 9pm every day, except Sunday, when it’s open from 11.30am to 6pm.

For more detail on the wines on offer see below.

Wine tasting flights:

  • Moët & Chandon Rosé Impérial, Veuve Clicquot Rosé, Ruinart Rosé at Rosé Lumière Bar, £40
  • Prestige Flight Moët & Chandon Grand Vintage Rosé 2013, Veuve Clicquot Vintage Rosé, Dom Perignon Rosé at Rosé Lumière Bar, £60
  • Château d’Esclans Flight Whispering Angel Rosé, Rock Angel Rosé and Garrus  at Rosé Lumière Bar, £35

Cocktails:

  • Moët & Chandon Rosé at Rosé Lumière Bar, £14
  • Whispering Angel Rosé at Rosé Lumière Bar, £14
  • Veuve Clicquot Rosé at Rosé Lumière Bar, £14

Wines/Champagnes by the glass:

  • Veuve Clicquot Rosé £21 Rich Rosé £24 and Vintage Rosé £27 at Rosé Lumière Bar,
  • Moët & Chandon Rosé £20, Ice Rosé £21 and Vintage Rosé £25 at Rosé Lumière Bar,
  • Ruinart Rosé £24, at Rosé Lumière Bar,
  • Château d’Esclans, Whispering Angel Rosé £12, Rock Angel Rosé £15 and Garrus Rosé £40 at Rosé Lumière Bar,

Personalised limited edition posters (see example below) are available with the purchase of:

  • Moët & Chandon Rosé, RRP: £59.99
  • Veuve Clicquot Rosé, RRP: £63.99
  • Ruinart Rosé, RRP: £74.99
  • Caves d’Esclans Whispering Angel 2020, RRP: £24:99

Personalised posters with bottles can also be ordered online at selfridges.com

Leave your reply

Most Recent Stories

Sake Seafood Sensations set for London

World Sake Day on 1 October kicks off a month-long celebration of the brewed beverage in London, but though the drink might be traditionally Japanese, what you pair it with doesn't have to be.

You can now take a sake train through Japan

East Japan Railway Company has launched a three-hour sake tasting experience that takes place on a train as it journeys through the Niigata Prefecture; the country's biggest rice producing region.

Plans pulled for Idris Elba's new wine bar due to staff shortages

He may be one of the biggest names in the movie industry, but Idris Elba has had to pull the plug on his plans for a wine bar in the redeveloped Battersea Power Station due to being unable to find enough staff.

WLC recommends: Pollen Street Social

Douglas Blyde visits Jason Atherton's Pollen Street Social and speaks with South African-born sommelier Stefan Kobald about how the list also pays tribute to his Austrian heritage, and why he is a "huge nerd" about more than just wine. Taken from this year's Wine List Confidential guide, available to buy now.

The Gosnells Mead Bar set to open

Londoners feeling the need, the need for mead are in luck as a new bar devoted to the drink is opening in Bermondsey this weekend.

Most Recent Stories

Sake Seafood Sensations set for London

World Sake Day on 1 October kicks off a month-long celebration of the brewed beverage in London, but though the drink might be traditionally Japanese, what you pair it with doesn't have to be.

You can now take a sake train through Japan

East Japan Railway Company has launched a three-hour sake tasting experience that takes place on a train as it journeys through the Niigata Prefecture; the country's biggest rice producing region.

Plans pulled for Idris Elba's new wine bar due to staff shortages

He may be one of the biggest names in the movie industry, but Idris Elba has had to pull the plug on his plans for a wine bar in the redeveloped Battersea Power Station due to being unable to find enough staff.

WLC recommends: Pollen Street Social

Douglas Blyde visits Jason Atherton's Pollen Street Social and speaks with South African-born sommelier Stefan Kobald about how the list also pays tribute to his Austrian heritage, and why he is a "huge nerd" about more than just wine. Taken from this year's Wine List Confidential guide, available to buy now.

The Gosnells Mead Bar set to open

Londoners feeling the need, the need for mead are in luck as a new bar devoted to the drink is opening in Bermondsey this weekend.