Moët opens French cinema in Selfridges to promote pink Champagne

Moët Hennessy has unveiled a French cinema themed area in London department store Selfridges to promote pink Champagnes and rosés from its portfolio.

Called Rosé Lumière, the structure comprises a shop and bar that sells and serves pink drinks from Veuve Clicquot, Moët & Chandon, Ruinart and Château d’Esclans.

The area will also serve as a space for hosting “educational experiences” such as tasting flights and cocktail masterclasses with mixologists.

The design is art deco in style, with neon signs and classic cinema-style trailer hoardings “presenting the starring roles of each rosé wine as film titles”, according to Moët Hennessy, who noted that the aim of the installation was to “to inspire and guide guests in their choices”.

Rosé Lumière was officially unveiled on Monday this week and will run at Selfridges until June this year, with opening times from 10am to 9pm every day, except Sunday, when it’s open from 11.30am to 6pm.

For more detail on the wines on offer see below.

Wine tasting flights:

  • Moët & Chandon Rosé Impérial, Veuve Clicquot Rosé, Ruinart Rosé at Rosé Lumière Bar, £40
  • Prestige Flight Moët & Chandon Grand Vintage Rosé 2013, Veuve Clicquot Vintage Rosé, Dom Perignon Rosé at Rosé Lumière Bar, £60
  • Château d’Esclans Flight Whispering Angel Rosé, Rock Angel Rosé and Garrus  at Rosé Lumière Bar, £35

Cocktails:

  • Moët & Chandon Rosé at Rosé Lumière Bar, £14
  • Whispering Angel Rosé at Rosé Lumière Bar, £14
  • Veuve Clicquot Rosé at Rosé Lumière Bar, £14

Wines/Champagnes by the glass:

  • Veuve Clicquot Rosé £21 Rich Rosé £24 and Vintage Rosé £27 at Rosé Lumière Bar,
  • Moët & Chandon Rosé £20, Ice Rosé £21 and Vintage Rosé £25 at Rosé Lumière Bar,
  • Ruinart Rosé £24, at Rosé Lumière Bar,
  • Château d’Esclans, Whispering Angel Rosé £12, Rock Angel Rosé £15 and Garrus Rosé £40 at Rosé Lumière Bar,

Personalised limited edition posters (see example below) are available with the purchase of:

  • Moët & Chandon Rosé, RRP: £59.99
  • Veuve Clicquot Rosé, RRP: £63.99
  • Ruinart Rosé, RRP: £74.99
  • Caves d’Esclans Whispering Angel 2020, RRP: £24:99

Personalised posters with bottles can also be ordered online at selfridges.com

Leave your reply

Most Recent Stories

WLC Eats: 20 Berkeley

Douglas Blyde heads to newly-opened Mayfair joint 20 Berkeley to give his assessment on what this manor house-inspired offering from Creative Restaurant Group is in need of.

Where to go for a Negroni in London

As it's Negroni Week, there is no better time to treat yourself to the iconic ruby red cocktail. Here are six of the best spots to drink Negronis in the UK capital.

Restaurant threatens to sue over one-star review

An Australian restaurant is threatening to sue a customer for defamation after she claimed in an online review that the food was "inedible", "greasy" and "limp".

Maggie Jones's shuts doors following electrical fire

The Kensington restaurant has been forced to temporarily close its doors following an electrical fire in August, with plans to reopen in 2024.

Church in Cornwall slammed for installing beer pumps

A church in Cornwall has had beer pumps installed to serve local beer, dividing the congregation in opinion over the decision.

Most Recent Stories

WLC Eats: 20 Berkeley

Douglas Blyde heads to newly-opened Mayfair joint 20 Berkeley to give his assessment on what this manor house-inspired offering from Creative Restaurant Group is in need of.

Where to go for a Negroni in London

As it's Negroni Week, there is no better time to treat yourself to the iconic ruby red cocktail. Here are six of the best spots to drink Negronis in the UK capital.

Restaurant threatens to sue over one-star review

An Australian restaurant is threatening to sue a customer for defamation after she claimed in an online review that the food was "inedible", "greasy" and "limp".

Maggie Jones's shuts doors following electrical fire

The Kensington restaurant has been forced to temporarily close its doors following an electrical fire in August, with plans to reopen in 2024.

Church in Cornwall slammed for installing beer pumps

A church in Cornwall has had beer pumps installed to serve local beer, dividing the congregation in opinion over the decision.