London members club Annabel’s has unveiled this year’s Annabel’s for the Amazon façade, in partnership with The Lost Explorer Mezcal, to highlight the deforestation crisis.
The immersive façade, designed by creative director at The Birley Clubs, Tatiana Kharchylava, is part of The Caring Family Foundation’s annual month-long charity initiative, which sees the members club raising funds to aid reforestation efforts in the Brazilian rainforest.
This year, the façade will feature five large-scale jaguars, an animal under threat as a direct consequence of destruction in the Amazon. Amongst flora and fauna, the jaguars sit on the display surrounding a waterfall, created using water that has been stored in a tank and is continuously circulated around the façade (eventually will be utilised to water the plants in Annabel’s Garden at the end of the month-long campaign). The materials featured in all of Annabel’s displays are kept, recycled and reused by the creative team to re-imagine future façades.
Speaking about the new façade, Patricia Caring co-executive chairwoman of The Birley Clubs and co-founder of The Caring Family Foundation said: “This year’s incredible design is a stunning work of art, but it is also a symbol of our determination to draw attention to an ongoing environmental catastrophe. The destruction of the Amazon rainforest affects every single one of us. It is an ecosystem upon which we all rely which is why The Caring Family Foundation is proud to be working with SOS Amazonia to fight back through a tree planting programme that will provide sustainable support for local communities and their economies. I am extremely grateful to our creative director Tatiana, to our partners The Lost Explorer Mezcal and to everyone involved in creating this year’s façade. I hope it will entertain our members and guests in the coming weeks whilst also raising awareness of this desperate problem.”
Miguel Scarcello, CEO of SOS Amazônia explained: “The partnership with The Caring Family Foundation is an important institutional alliance for our work vision in the Amazon, especially for contributing towards reducing the effects of climate change. It is a huge combination of efforts to consolidate solidarity and nature conservancy”.
Tanya Clarke, CEO for The Lost Explorer Mezcal added: “The Lost Explorer Mezcal is proud to partner with Annabel’s and The Caring Family Foundation to raise awareness on the deforestation crisis of the Amazon Rainforest. Being part of this partnership is incredibly rewarding because of the awareness it inspires for this critical issue, alongside the commitment to planting one million trees in the rainforest.”
Annabel’s and The Lost Explorer Mezcal have also released 1000 limited edition gift boxes, available to purchase from Selfridges, Hedonism Wines and The Whisky Shop for £120, with proceeds from each purchase planting 35 trees. Each bottle of Mezcal has been packaged in a deluxe keepsake case influenced by the Amazon rainforest inspired façade to take the purchaser on an adventure to the Amazon with every sip of the award-winning Espadín mezcal.
Through the annual Amazon Month fundraising efforts, The Caring Family Foundation and SOS Amazonia aim to plant one million trees by March 2024.
In addition, throughout September, three bespoke ‘Amazon Mezcal Cocktails’ created using The Lost Explorer Mezcal, will be sold at the club with every drink sold planting an additional 2.5 trees.
Exclusive bottles of the Annabel’s for the Amazon x The Lost Explorer Mezcal Espadin can be bought from Selfridges retailing at £120 for 700ml.
This article was originally published by the drinks business and has been shared with permission.
