7. Indigenous South America
“Although it’s still early days, 1 in every 5 premium outlets now lists Pais from Chile and/or Bonarda from Argentina. Based on the increasing willingness of consumers to try something new, these trends can help Chile and Argentina to offer a point of difference.”
Bibendum wine buyer, Paul Meihuizen:
“We have a range from each country that takes in more than just the stalwarts, like Malbec from Argentina or the main varietals like Sauvignon Blanc, Merlot, Chardonnay and Carmenere from Chile. We want to give our customers the option to try something different, so I am delighted that more and more people are starting to explore these lesser-known varietals.”
